According to the Japanese media, the reduction of European production and sales, exit from the European market of car and tire manufacturers have emerged. Suffering from the ongoing economic downturn in Europe, low factory operation rates and falling sales, companies are turning their attention to emerging economies such as North America and Southeast Asia, where demand is growing, to secure profits.
BRIDGESTONE announced this week that it would close its plant in Bari, southern Italy, by June next year. The plant, which began operations in 1962, mainly produces ordinary tires and can produce up to 21,000 tires a day. As the price of this tire continues to fall, the operation rate of the factory has dropped to around 70 percent. Logistics and other costs are also higher than in emerging countries.